These hydrating, glide-on formulas – available in seven head-turning hues - will complete any make-up look, while at the same time nurturing and nourishing your pout.
Each of the seven shades (aside from the clear gloss Mystic) is designed to deliver either a sheer veil of colour (tap on lightly over lips using the pad of your ring finger) or a stunning, long-lasting glass effect when applied straight from the tube (yes, it will still be on your lips when you remove your Covid-mask).
With its specially angled application tip, Look Academy™ Light Up Lipgloss with Mirror glides over lips without pulling, dragging, or crossing the lip contour. It imparts the perfect shade for your skin tone, as well as a generous dose of moisture.
Unlike any other gloss on the market, Look Academy™ Light Up Lipgloss with Mirror features a unique in-lid light, as well as a mirror on the side of the tube, so you can apply anywhere, any time, sans make-up mishaps!
Look Academy™ Light Up Lipgloss with Mirror doesn’t just deliver a high-fashion look. It’s great for the condition of your lips too.
“Each ingredient was specifically chosen to support the health of the lips,” says Look Academy™ founder Guy Venables. “This includes helping to soothe chafing and chapping, minimising the appearance of fine lines and with continued use, aiming to plump the lips to a beautifully soft and natural shape.”
Gluten-Free, Vegan-friendly, and highly nurturing, the formula’s hero ingredient is the ground-breaking Native Australian Kakadu Plum Extract.
Kakadu Plum Extract is a precious botanical in the eyes of Australian Indigenous peoples and considered a gift of the Dreamtime. Our First Nations people would eat the fruit and its seeds raw. The sap would be roasted, and the bark boiled, to treat and heal skin conditions and lesions. Kakadu Plum can also be brewed into a tea to help relieve the symptoms of cold and flu.
Today, Kakadu Plum Extract is having its rightful moment in skincare and makeup spotlight, having been identified as the single natural food source with the highest vitamin C content on the planet. It is renowned for its healing and restorative properties, with over 100 times the concentration found in oranges.
Kakadu Plum Extract is purported to boost collagen production, help to repair stressed skin, and support the skin’s immunity. It also has five times the antioxidant benefits of blueberries.
“Including it in our Lipgloss formula was a no-brainer,” says Guy. “I wanted women to have a choice of colours from sexy to demure, but with any choice, I wanted them to receive soothing and healing benefits from a nurturing, vitamin-rich formula.”
Which brings us to Vitamin E, another key player in the Lipgloss formula. Intensely nourishing, Vitamin E is widely reported to support hydration and wound healing as well as minimising the appearance of fine lines. As a potent antioxidant, it helps guard against free radical damage caused by environmental aggressors such as pollution and extreme temperatures.
A final hero ingredient, Lemon Verbena, was chosen for both its skincare benefits and its uplifting fragrance. “It is both a strong antioxidant, as well as an emollient,” explains Guy.
“It is thought to calm and heal stressed skin. That aside, what I also really love about it is its zesty, fresh scent, which when applied, sits under the nose and instantly uplifts the senses, and enhances the mood.
“It was the perfect choice to add to our hydrating formula, but also to scent the product with. Every time a woman re-applies the gloss, she receives a burst of wellbeing via the benefits of the lemon verbena essential oil. Think: enhanced concentration and focus, teamed with reduced stress and anxiety!”
Available in seven stunning shades, Look Academy™ Light Up Lipgloss with Mirror delivers the exact hue to match your mood and occasion.
Vixen
Spirited, fierce and foxy, this woman knows how to get it done, all the while wearing this ultimate pink-nude-blush shade. Suited to all skin tones, hair hues and ages, it lifts the complexion and adds light to the lips.
Siren
She’s Marilyn Monroe, Jayne Mansfield, and Elizabeth Taylor – an iconic beauty in a classic red that embodies the bold sexiness of true Hollywood glamour!
Mischief
Her eyes twinkle as she teases you and her lips smile cheekily, with this subtle lilac hue that imparts a wash of colour and blast of shine.
Mystic
From Bianca Jagger to Blondie, this clear gloss gives that vinyl-glass finish that’s reminiscent of the halcyon days of Studio 54!
Sassy
She’s lively, bold, full of spirit and just a little bit cheeky! She’s perfectly suited to this caramel-nude shade that give lips a hint of colour and perfectly pairs back with a bold eye.
Flirtatious
Coquettish and provocative, playful, and fun! This woman wears this ultimate nude perfectly, achieving a no-make-up make-up look, or when feeling bold, teaming it with a sultry, smoky eye.
Delicious
As tasty as it sounds, this pure candy pink, with its cool undertones, will make all complexions come to life.
Look Academy™ mineral formulas are natural and free from artificial colours and flavours, parabens, and other nasties.
INGREDIENTS:
Hydrogenated Polyisobutene (and) Ethylene/Propylene/Styrene Copolymer (and) Butylene/Ethylene/Styrene Copolymer.
May contain +/- Mica, Ricinus Communis Seed Oil, Titanium Dioxide, Kakadu Plum, Tocopherol (Vitamin E), Fragrance (Lemon Verbena) Yellow #5 lake dye, Yellow #6 lake dye, Red #6 Lake Dye, Red #7 Lake Dye, Red #21 Lake Dye, Red #27 Lake Dye, Red #33 Lake dye, Blue 1 Lake Dye, Tin Oxide & Iron Oxide CI (77491).
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LOOK Academy™ was created in a casting room on Oxford Street Sydney in the late 2000's. It was a division of Look Management and Production (est 1990), Australia's premium management and production company representing iconic photographers, makeup artists and stylists in Sydney and Melbourne through the halcyon days of fashion and beauty, when the models strutting the runways were so spectacular, they only needed a first name - Linda, Cindy, Christie, Elle, Naomi, et al.
LOOK Academy™ started out offering personal makeup masterclasses to women in its Sydney and Melbourne studios. It was a place where women of all ages could learn personal makeup skills in the context of their own features and under the expert guidance of professional makeup artists with careers in the the celebrity, fashion, magazine, advertising and movie industries.
bringing together Australia's leading make-up artists and its own premium-quality, luxury make-up line.
The aim? To teach everyday Aussie woman the art of professional make-up application and how to apply it themselves. Behind LOOK Academy™ is British-born, Aussie based Guy Venables - a trail blazing entrepreneur well ahead of his time. Guy founded Australia's first specialist agencies for commercial photographers (The Folio Agency est 1988) then Makeup Artists and Stylists (The Look Agency est 1989)
Eventually the two were merged and became Look Management and Production.
LOOK Academy™ Takes Centre Stage
“With LOOK , we specialised in managing the careers of the industry’s leading professional photographers, hair and makeup artists and stylists, it was also a ful-l service end to end production company creating premium imagery for brands, ad agencies, magazines and fashion labels " says Guy. " We had over 60 top artists, and the ability to configure teams for any category of shoot. We would bring creative visions to life every day"
Guy realised that most women would be inspired by the professional makeup artists he was surrounded by and that LOOK was in a unique position to enable all women to have access to them, and decided to convert his casting rooms in to makeup academies on weekends and launch LOOK Academy™ located in Sydney’s iconic Oxford Street, then Melbourne 's beautiful Albert Park skirted Fitzroy Street.
LOOK Management and Production ™ had created a niche in the fashion and beauty industry that previously had not existed, embracing, and indeed driving, the careers of many of the era’s most creative minds.
Look Academy was designed to train women to apply their makeup using the same professional techniques as the industry stars LOOK represented.
As seamlessly as his agency had transformed into an academy, Guy identified an opportunity to further attend to the needs of his cosmetic-loving customers by creating a range of makeup.
It took 18 months of rigorous research and quality control to develope a premium quality, professional mineral makeup range that literally delivered the ‘LOOK’ with every application.
The quest to bring the catwalk to the consumer kicked off with a range of professional, premium, quality mineral cosmetics, as well as a stunning range of vegan brushes.
“Anything that was used in our classroom studio had to pass the makeup artist’s critical product tests," explains Guy. "Each item was meticulously laboured over until it was perfect. Originally the classrooms were full of the international makeup brands that the makeup artists liked to work with , so I had to ensure that my range was equal to or better the the major famous brand it was replacing, or the makeup artists simply would not take the classes and work with them ! With my early samples being knocked back a lot of the time it was a complete pain in the you know what at the time, but I now realise that this was in fact the biggest in-house, rigorous, quality control a makeup range could ever hope for. I literally had to get approval from some of the biggest names in makeup artistry before the product was approved for use. If they couldn’t use it for the cover of Harper’s Bazaar, it wasn’t going to be used in the classroom! The artists all loved the finished products.”
Guy soon discovered that his makeup masterclass attendees equally loved the products, for the way they seamlessly sat on the skin, looking polished and sophisticated, feeling lightweight and performing for the entire day.
“At the time, it had no branding and was label-less, yet they lined up for it in droves!” he recalls.
After running personal makeup masterclasses as a huge success 8 years, LOOK Academy™, as with many Aussie businesses, was struck hard by the COVID-19 pandemic.
What to do, but to 'pivot'," laughs Guy, despite his heartbreaking decision to close both the Sydney and Melbourne studios. Not one to sit still long, Guy embarked on a journey, taking LOOK Academy™ make-up out of the classroom and direct to consumer.
“With the global pandemic causing the closure of both LOOK Academy™ academies in March 2020, by November 2020 I realised they could be revived, so I set to work 'pivoting.' By May 2021, a re-branded LOOK Academy™ cosmetics was born. The top-shelf, premium make-up range previously exclusive to LOOK Academy™ makeup masterclass attendees , is now a consumer-facing, Australian-made, cruelty-free, no-nasty ingredients, mineral makeup brand, developed by the premium image creation industry.”
And in an age where more people than ever are using their own social media platforms to leverage celebrity, LOOK Academy™ is standing out amongst saturated shelf space. It is truly redefining beauty for the millennial age, making it easy to access model-approved makeup must-haves.
The range of prestige products fuses the glamour, fun and old-school luxury of the 1990s, with an ethos that embraces the social consciousness of modern life - sustainable, ethical, ethnically diverse and gender fluid.
“We shot our signature campaign with world-famous luxury and lifestyle director photographer Daniela Federici, who incidentally was one of the first photographers Folio represented back in the day” says Guy.
“The result captures the entire emotion of the LOOK Academy™ brand … fashion, beauty, style, function, quintessential cool and of course, truly iconic!”
At its peak, back in the day it was always a case of another day, another major celebrity shoot with the LOOK team, this time a TV and Stills campaign shot in Manila with Sarah Jessica Parker as the star.
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